The Tourism and Hospitality sector is one of the fastest growing sector in India rhythmic to its growth around the world. It offers scope for multiple enterprises and job opportunities within the expanding purview of this Industry. The studies reveals that the commercial possibilities of this sector still remains under-utilized when comparing the tourist’s inflow in the recent years and the growth of the tourism and allied industries. We turned our attention upon many peripheral industries that may work well with the hospitality eco-system. Search for such an enterprise ended up in the catering / food-vendor services. As it sounded potential in many respects especially in terms of generating scope for self-enterprise among the un-organized communities.

We ideally picked up a project for the SC women who are found apparently lying in the poor walks of life due to various reasons. Being identified that the food-vendor outlets under the scope of catering would be an ideal enterprise, we focused on the same in order to shape and organize this business in a scientific manor for making beneficial for the so-called back-ward women.
We knew that creating self-help groups among women may help them to constitute successful enterprising groups. This gave birth to the concept of “SHE SMART CAFÉ’. One of the major constraint in promoting tourism in Kerala is found to be the scarcity of trusted and reliable food outlet chains which can offer both contemporary and traditional food items to satisfy and relish the tourists.

The absence of a standardized food vendor network is certainly a necessary factor both the tourists and general public do rely on for their food requirements.

We do believe that providing grants or collaterals alone could help the backward communities. Rather if we could impart a skill development education based on a vocational curriculum which shall certainly help them to build a career or help them becoming self-propelled entrepreneurs.

She smart café project is aimed to provide the self-help groups of women among the backward communities training in food & beverages production, basic business management lessons at micro level, basic IT skills and soft-skills.

Fabrication of the Fully Automated café Units as per the specifications mentioned in the approved Specifications in the project.

Developing Software’s required for the entire project operations including a centralized Administration Web portal and mobile Applications, Accounting & Billing Software’s.

Handing over the individual units to the deserving SHG (Self Help Group)

Providing Entrepreneurial Development Training to the candidates.

Providing centralized monitoring & Administration support to the entire café network in the process of converging each units to a sustainable business Unit.

Providing continual training support  in both Entrepreneurial Development Programs & Subject level programs to update each self-help group about the current Industrial Standards

Arrange on-site training to each self-help group to improve their exposure to the Current Trends in the Industry

The General public & Tourists can avail the contemporary and traditional foods stuff within the wide reach of its network

Each Café unit ensures unadulterated and standardized food stuff across the state at a uniform price.

The general public & Tourists can rely on the café for the consumption of foodstuff that meets the food safety council standards in the respect of preparation & serving.

The she smart green café project helps the upliftment of the women in the SC community who stands relatively unorganized. They are provided help to attain the economic freedom and the edge of self-enterprise. This helps the government’s on-going projects for the community development. Thus the women in the SC community is helped to come to the forefront of the mainstream society.

A unit is run by a group of 5 women, for 100 units in the beginning 500 women can be given employment. This means Government can generate jobs for 500 women in 100 units offering a monthly salary of Rs.15,000 per each employee.

For 100 units @ 30 lakhs per unit a business development with the total turnover of 30 cores can be generated every year.

Food Vendors can be made accountable to the Government through this venture. Transparency in accounting of the business done by street vendors.

The small time food vendors can be brought under the purview food standards, Taxes and other government regulations on food safety.

By supporting this project, government would be help generating a productive economic community especially in the women empowerment project envisaged by the Country.

The she smart café project can support as a peripheral industry to support the tourism sector It will act as a first step towards bringing the entire food industry under the rule to ensure food safety and hygiene.

Supports General Public by ensuring the availability of the trusted café network which meets food safety council norms.

The success of the she smart café project will be a step ahead in the green initiative envisaged by the Government of India.

The government can deliver a very successful model of women entrepreneurship and development. This concept can be capitalized in other industries as well.